Home History Days of the North American Post New Year’s Ads of 100 Years Ago ~ 120th Anniversary Special Article

New Year’s Ads of 100 Years Ago ~ 120th Anniversary Special Article

By Misa Murohashi, The North American Post

The oldest issue of The North American Times you can read in our digital archive is that of December 14, 1917. New Year’s issues available from that era are those of 1918, 1919 and 1920. Following the end of World War I, the 1919 and 1920 New Year’s issues each have more than 40 pages, and have articles welcoming peace. Many advertisements in these issues tell of the prosperity of Seattle’s Japantown. 

Nippon Yusen (NYK), which opened the Yokohama-Seattle route in 1896, opened its Seattle branch office in 1911. It had a large one-page ad in the New Year’s issues yearly.

Ad of Furuya Shoten, which opened as a general merchandise store in 1892 and became a large trading company. Furuya’s bank businesses, the Japanese Commercial Bank and Pacific Commercial Bank are listed together.

Ads of Japanese companies, which drove the Japanese economy during the Meiji and Taisho Eras: Mitsui & Co. established a Seattle office in 1916, Yokohama Specie Bank in 1917, and Mitsubishi Corporation in 1919. Sumitomo Bank established a Seattle subsidiary in 1918.

Many pages were filled with business and personal New Year’s greeting ads. There are many businesses such as general stores, hotels, shoe stores, electrical appliance stores, florists, law offices, and medical/dental offices. Some ads are from Japanese commercial associations. Above is the ad for Hiraide store, the business of Hiraide Kuranosuke (p. 9).

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Misa Murohashi is Editor-in-chief of The North American Post and general manager of North American Post Publishing Inc. Born and raised in Japan, she moved the Seattle area in 2005. She earned a master's degree in Urban Planning from the University of Washington in 2016 and has been at the current position since 2017. She often writes about urban issues and Japanese American early immigration history in the Seattle Area.